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Value Through Collaboration
In 2010, Circus Maximus joined a group of companies in Project Worldwide, the first agency network focused on Engagement Marketing, which invites and enables consumers to participate in conversations with brands. Being part of the Project Worldwide network, which includes companies like Active Network, Spinifex (the producers of the Opening Ceremonies of Beijing Olympics, Vancouver Winter Olympics and Shanghai World Expo) and Juxt Interactive , Circus Maximus leverages industry best practices and game-changing concepts that will engage your target audience and meet your objectives.
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| Project: WorldWide is a new network, independent in both ownership structure and management philosophy. Comprised of complementary, not competitive agencies, collaboration is at its core. None of the Project: WorldWide agencies "grew up" on Madison Avenue and have always taken non-traditional approaches to serve clients' needs. Engagement Marketing is on our DNA. |
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The world has changed. A combination of factors, including the economy, new technologies and a new generation of consumers, has completely transformed the marketing business. Consumers want to have conversations with brands. Engagement Marketing addresses this by creating meaningful experiences that inspire consumers to continuously participate with brands across multiple forms of media.
The Project network moves beyond the traditional channel-focused agency network model towards a more seamlessly integrated approach to marketing that focuses on driving brand value through engagement. |
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| Operating Principles |
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Client solutions are driven by a brand-engagement focus |
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Idea generation is created from a channel neutral approach |
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Multidisciplinary participation is established in the initial stages of the creative process |
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An innovative approach embraces today's tools to improve the way we work |
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Global capabilities are delivered with local expertise |
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Trust and authenticity are at the heart of our culture |
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Flawless execution is a must |
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| For more on Project Worldwide and its agencies, visit www.project.com. |
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| > Back to "About Us" |
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