AIA Singapore announced its restructuring and transformation plans to their employees through a fun and catchy musical a lá the popular London musical “We Will Rock You” based on Queen’s music.
While understanding the diversity in the level of audience (agency, administrative, managerial, management) and messages of achieving customer satisfaction, operational efficiency and being the employer of choice, Circus Maximus worked closely with AIA to develop a game show segment and the musical “AIA Will Rock You” – fully scripted, produced and directed for a seamless integration with the rest of the program.
The result? A two-hour show – with a cast of AIA staff – which offered a fresh and innovative look of the company and effectively communicated the message of progression and transformation to over 1000 employees. |
|
| |
|
|
|
|
