In a clearly themed experience, IBM presents Smarter retail for a Smarter Planet - smarter solutions which can be deployed to enhance and facilitate Customer Experience, In-Store Transaction, Warehousing Inventory and Supply Chain Operations. Spatially and conceptually planned for a journey through 4 distinct zones, the booth presented simple yet customised messaging right down to the tin cans on display.
The creative drive-to-booth tactics deployed on the exhibition floor as well as in the registration foyer were simple, yet engaging, helping to generate awareness while driving traffic to achieve high visitation numbers over the 3 show days. |
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