In the recent World Cities Summit 2010, IBM shares with all, her visions and technological insights to building liveable and sustainable cities for all, creating Smarter Cities, with the end in mind of achieving a Smarter Planet for everyone.
Presented at the World Cities Summit 2010 booth at the Singapore Inc Pavilion are IBM's 5 predictions about how cities will get smarter in the next five to ten years, via Smarter Power and Water Systems, Smarter Healthcare, Smarter Governance, and Smarter Transportation.
To draw attention and generate awareness to the booth, OgilvyOne, supported by Circus Maximus, deployed the use of a simple drive-to-booth tactic of using oversized newsprint and headlines to conceptualize IBM's vision of achieving a Smarter Planet.
The end result is a high daily draw to the booth, creating overwhelming response at the Lucky Draw at the end of each day, and of course, reinforcing the take-away message, to create Smarter Cities and achieve a Smarter Planet. |
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