The CA Technologies World Expo 2011 saw an overwhelming attendance of over 1400 delegates at Raffles City Convention Centre, a feat that both exceeded expectations and was the buzz in the industry. Speakers from CA Technologies and its partners shared insights to products, services and plans for the coming year in a full day conference with 5 breakout tracks and a showcase that featured 8 booths.
However the highlight of the event was the skit that was wholly produced by Circus Maximus and brought to life by local celebrity Chua En Lai (Fly Entertainment) and a supporting cast which included CA Executives and a special guest appearance by Lionel Lim, President, CA Technologies, Asia Pacific!
Using animation and edited pre-recorded footage, the multimedia skit showcased how CA Technologies efficiently anticipates and solves its clients' issues as well as its service recovery process. As art imitated life, laughter filled the auditorium as the key characters and plot resonated with the audience and their encounters in daily life; entertaining and engaging them as we left an indelible mark with our key messages. |
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