Keeping to the creatives and theme from IBM Worldwide, the location of the event was finalised to be at Rasa Sentosa Resort, then Singapore’s only resort on the lush and green island of Sentosa, with additional foliage brought into the conference ballrooms and foyer to expand the event look-and-feel into the meeting areas.
As an opening to kick-start the conference, an electric violin trio performed “Explosive” from the latest Bond OST synchronised with a video sequence of the event’s core messages.
The event agenda incorporated half a day of offsite recreational activities that included 2 charters of a cruise around Keppel Bay, the up-and-coming prime estate near future Integrated Resorts. The “Wild Rides” and “Wild HOGs (Harley Owners Group)” activities housed participants atop scenic Mount Faber while waiting for their turns to be taken for rides on Harley Davidsons, Lotus, Alfa Romeo and Lamborghini sports cars.
The 177 attendees left soa.impacted by the content and memorable journey in 3 days – an example of experience marketing we seek hard to provide to our customers and their customers. |
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