Since launching the Lotus software campaign here in Singapore in 2005, Circus Max continued to support the integrated campaign for the next 4 years with the annual Lotusphere Comes To You conferences and follow-on Lotus Collaboration Summits.
From the pre-event teasers and invitations to the innovative set designs and interactive activities onsite, the global campaign was transformed into a real-time thematic experience and journey for the customers year on year.
With best practices in place, there was consistency in execution and messaging with continued improvements in audience generation tactics. |
|
| |
|
|
|
|
