Working together with Baxter’s management, Circus Maximus developed the theme and creatives which were cascaded through the region and India for Baxter’s internal communications.
The annual SEAM brought together 220 members of the sales team from the region for a 2.5 day program in Singapore. The event was kicked off on an inspirational note with video showcases of real life survivors like Lance Armstrong, Nick Vujicic and local heroes like Malaysia’s first astronaut Sheikh Muszaphar Shukor. These videos, produced by Circus Maximus, set the theme of having dreams and achieving them through innovation, courage and perseverance.
The event ended with the Pinnacle Awards Night where top sales achievers were recognised and awarded, setting an example for the rest who dare to dream. |
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